6 facts from Gen Z that are important to merchants
By Xiko da Rocha Campos, Head & SVP Merchants Sales & Acquiring Solutions
By Xiko da Rocha Campos, Head & SVP Merchants Sales & Acquiring Solutions
Born in mid-1990s to current 2000s, these digital natives have never lived a life without internet. From their early youth, Gen Zers have been exposed to technology, social media, and mobile devices. This hyper-cognitive generation is very familiar with cross-referencing different sources of information and are highly confident in all aspects of virtual experiences.
Thinking of this new consumer, the way they shop and pay, merchants should rethink how they deliver frictionless omnichannel buying experiences outside the traditional structure of retail, and new digital buying experiences and products. Are you prepared to attend this native digital generation?
To learn more about Gen Z, download the complete report in English.